So Intense! How to Create an Effective 404 Error Page

The social shopping site Blippy made a big splash in the tech blogosphere earlier this week with an unlikely feature: the most amazing 404 error page anybody had seen in awhile. The page features a rainbow and a cartoon unicorn who, when clicked, begins reenacting the now famous “Double Rainbow” meme as the rainbow on the screen expands into a double - and yes, almost triple - rainbow.